PlayShifu
Category
Branding & Activation
Role
Consultant, Branding and Band Activation
Task
Giving a concept to rebrand PlayShifu, AI powered STEM learning collection
The Brief
Share a new branding concept and craft a positioning for PlayShifu, an AI powered STEM learning collection.
The solution:
We defined the brand archetype, arrived at the positioning ‘Keep Playing’ and shared much evolved and scalable new brand identities, our pick and suggestion being the octopus, a wise playful creature. However, the brand team is evaluating the choices.
